Arannisa Hanifauzia Saad

Arannisa Hanifauzia Saad

Business Development at mahakaX (Mahaka Media)

About Arannisa

I am always excited about being a part of any innovative movement and how it adapts and shapes a trend in our modern world. Currently, I am continuing my journey on being a “scientist” for innovation as I am developing Intellectual Property (IP) to be commercialized.

I have a close to 5 years of working experiences including in the consulting firm, brand & marketing in tech, and business development in e-commerce. From these past years I had been getting extensive knowledge, work ethics, professionalism, and a valuable network. Those are the things that shape me as a professional, as what I’m today.


Experiences

mahakaX (PT Mahaka Media)

Current

Business Development

2023-Sekarang Jakarta Full-time

Focused for CreativeIntel. Building Intellectual Property (IP) both in digital and experiential.

Shopee

Business Development - Senior Associate

2022-2022 Jakarta Full-time

Handling multiple official store brands categorized in Women Clothes.
- Growing the brands through sales increment by encouraging the brand to actively participate in campaigns and promos in Shopee.
- Analyzing and advising brands to have effective operational performance & sales strategy.
Increasing brand awareness through Shopee in-app channels & programs.
- Assuring brands to actively join BAU exposures, thematic campaigns, and mega campaigns.

Gojek

Brand Lead - F&B Brands in Dapur Bersama GoFood

2020-2022 Jakarta Full-time

- Leading multiple food brands that are different in segmentation, target market, and positioning with the responsibility of growing sales, increasing financial profitability, and ensuring customer satisfaction.
- Launched one new food brand from scratch, while at the same time maintaining the operational excellence of the existing brand.
- Created the right marketing mix strategy which impacts 40% of average sales growth in ten months.
- Increased brand awareness through accelerating the brand’s Instagram followers by 8 times in 10 months.
- Analyzed the customer feedback and took the appropriate actions which lead to a 7% incremental Net Promoting Score (NPS) in 6 months.

Brand Analyst

2019-2019 Jakarta Full-time

- Launched seasonal product on existing brand resulted ~3600 transactions with only 1 month preparation.
- Planning for new scalable products.
- Maintaining multiple products in one leading brand F&B players for SMB and SSMB industry that currently operating in 6 areas and resulting ~40.000 transactions a month, valued at IDR 1.2B after 8 months being launched.
- Improving current products quality and performance through deep dive analysis using several tools such as SQL (Big Query and Tableau),food testing, and qualitative surveys.
- Forecasting and negotiating materials for partnering with both of nation-wide and world-wide manufacturers from food industry.
- Managing multiple stakeholders on launching product and major improvement.

Business Analyst

2018-2019 Jakarta Full-time

SKHA Consulting

Research Analyst

2017-2018 Jakarta Full-time

Educations

Institut Teknologi Bandung

School of Business and Management (SBM)

2013-2016 Strata 1

Grade : Cum Laude Predicate


Fields

Consumer GoodsFood/Beverages

Skills

Business & Management ConsultingMarketing & SalesEntrepreneurship