Arannisa Hanifauzia Saad

Grade : Cum Laude Predicate

Focused for CreativeIntel. Building Intellectual Property (IP) both in digital and experiential.

Handling multiple official store brands categorized in Women Clothes.
- Growing the brands through sales increment by encouraging the brand to actively participate in campaigns and promos in Shopee.
- Analyzing and advising brands to have effective operational performance & sales strategy.
Increasing brand awareness through Shopee in-app channels & programs.
- Assuring brands to actively join BAU exposures, thematic campaigns, and mega campaigns.

- Leading multiple food brands that are different in segmentation, target market, and positioning with the responsibility of growing sales, increasing financial profitability, and ensuring customer satisfaction.
- Launched one new food brand from scratch, while at the same time maintaining the operational excellence of the existing brand.
- Created the right marketing mix strategy which impacts 40% of average sales growth in ten months.
- Increased brand awareness through accelerating the brand’s Instagram followers by 8 times in 10 months.
- Analyzed the customer feedback and took the appropriate actions which lead to a 7% incremental Net Promoting Score (NPS) in 6 months.

- Launched seasonal product on existing brand resulted ~3600 transactions with only 1 month preparation.
- Planning for new scalable products.
- Maintaining multiple products in one leading brand F&B players for SMB and SSMB industry that currently operating in 6 areas and resulting ~40.000 transactions a month, valued at IDR 1.2B after 8 months being launched.
- Improving current products quality and performance through deep dive analysis using several tools such as SQL (Big Query and Tableau),food testing, and qualitative surveys.
- Forecasting and negotiating materials for partnering with both of nation-wide and world-wide manufacturers from food industry.
- Managing multiple stakeholders on launching product and major improvement.